the tan disappears because it's only coloring the top few layers of the skin. as your skin naturally regenerates it sloughs off. that's why you need to keep reapplying it. after you have your desired color, daily to every other day should be sufficient. I've also bombared my skin with it when i need an emergency tan and it works - apply 2 to 3 times a day.be generous so you apply evenly. and if you have spotty areas, gently rub with a washcloth (not your fave, it could stain) also, pat yourself dry after a shower and use old towels, the color will rub off. I use jergens firming. i really like it, plus the firming makes your skin feel great! good luck!
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